
Hi There
Hi There
Hi There
+60%
+60%
+60%
Redesigned Page
Redesigned Page
Redesigned Page
+38%
+38%
+38%
Faster Load Time
Faster Load Time
Faster Load Time
Project Time Line
Project Time Line
Project Time Line
Maret – Mei
Maret – Mei
Maret – Mei
We create warm, trustworthy digital spaces for pet lovers. Every detail is built to reflect care, quality, and joy — just like the treats themselves.
We create warm, trustworthy digital spaces for pet lovers. Every detail is built to reflect care, quality, and joy — just like the treats themselves.
We create warm, trustworthy digital spaces for pet lovers. Every detail is built to reflect care, quality, and joy — just like the treats themselves.
BACK
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YARDS BISCUIT LANDING PAGE
BACK
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YARDS BISCUIT LANDING PAGE
My Scope of Work:
My Scope of Work:
My Scope of Work:
Content
Content
Content
Content
Content
Content
“Backyard Biscuits” is a wholesome dog treat brand made from simple, natural ingredients — baked with love in every batch.
“Backyard Biscuits” is a wholesome dog treat brand made from simple, natural ingredients — baked with love in every batch.
“Backyard Biscuits” is a wholesome dog treat brand made from simple, natural ingredients — baked with love in every batch.
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Introduction
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(
Introduction
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Introduction
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Challenge
Challenge
Challenge
The old site didn’t reflect the brand’s warmth or quality. It felt generic, and product discovery was limited.
The old site didn’t reflect the brand’s warmth or quality. It felt generic, and product discovery was limited.
The old site didn’t reflect the brand’s warmth or quality. It felt generic, and product discovery was limited.
Solution
Solution
Solution
We refreshed the brand’s digital presence with playful visuals, earthy tones, and simplified shopping — making it feel as friendly as the pets it serves.
We refreshed the brand’s digital presence with playful visuals, earthy tones, and simplified shopping — making it feel as friendly as the pets it serves.
We refreshed the brand’s digital presence with playful visuals, earthy tones, and simplified shopping — making it feel as friendly as the pets it serves.

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Philosophy
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Philosophy
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Philosophy
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Wholesome Design for Wholesome Dogs
Wholesome Design for Wholesome Dogs
Wholesome Design for Wholesome Dogs
The previous site lacked charm and connection. While Backyard Biscuits stands for natural, feel-good treats, the digital presence didn’t reflect that. We created a space that feels handmade, honest, and full of love — just like the biscuits themselves.
The previous site lacked charm and connection. While Backyard Biscuits stands for natural, feel-good treats, the digital presence didn’t reflect that. We created a space that feels handmade, honest, and full of love — just like the biscuits themselves.
The previous site lacked charm and connection. While Backyard Biscuits stands for natural, feel-good treats, the digital presence didn’t reflect that. We created a space that feels handmade, honest, and full of love — just like the biscuits themselves.






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Impact
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Impact
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Impact
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Product Exploration
Product Exploration
Product Exploration
+38%
+38%
+38%
Increased treat page views per session
Conversion Rate
Conversion Rate
Conversion Rate
+38%
+38%
+38%
Simplified navigation, CTA, and checkout process
Return Visitors
Return Visitors
Return Visitors
+41%
+41%
+41%
Personalized treat suggestions for each pup
Email Signups
Email Signups
Email Signups
+35%
+35%
+35%
We mostly focus on exceeding expectations












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Other Projects
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Other Projects
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Other Projects